https://www.ted.com/talks/alexis_ohanian_how_to_make_a_splash_in_social_media#t-172952
The link above takes you to a Ted talk. This Ted talk is titled How To Make A Splash In Social Media. The speaker, Alex Ohaniana of Reddit, discusses how the internet can help accomplish many different tasks due to it interactive nature.
Alex says that in 2009 a group of individuals started posting news of the Japanese government and their humpback whale campaign on Reddit. These whales were being killed and a non profit organization called Greenpeace wanted to put an end to it. Reddit allows millions of people everyday to post and share stuff instantly! This group of people was able to raise awareness by creating a logo/brand image for their "campaign" so to speak, called Mr. Splashy Pants. Several million people liked this campaign and Greenpeace was able to stop this whale killing through the interactivity of Reddit. The amount of people that saw and liked Greenpeace's posts were able to be measure on Reddit.
This is a clear example of interactivity.
Thursday, October 22, 2015
Thursday, October 1, 2015
Blog assignment #2
1. The law that I agree with the most would be Sarnoff's
Law, which deals with media networks. Sarnoff's law states that the value of a
broadcast network increases linearly with the number of people within it,
meaning that the value of a network is proportional to the number of viewers it
has.
I believe this is true in many cases if not all media networks.
Most media networks are built off of the concept of "views" or
"likes." These "views" or "likes" represent the
amount of people who are interested in the content that a particular network
displays. Views/likes represent how many people actually take the time to stop
and look at the content on a network, which ultimately shows how valuable a
media network is. A prime example of Sarnoff's Law would be Youtube. Youtube is
a website based primarily off of "views." On Youtube people post
videos in hopes to achieve as many views as possible. These views are a sort of
currency for users. The more views that a video has the more valuable it
becomes. Advertisers will see that a video has potential and realizes that it
will become very popular. So they will pay the users to put an ad in front of
their video so that their ad can reach potential viewers. As the amount of
views increases the value of the video increases as well.
2. I think that people will get
information five years from now the same way that people get their information
now, which is through several different media outlets. The only thing that I
think will change from now and five years from now is the speed that we can get
information. I think that media networks will continue to increase as times
goes on, increasing the speed at which people can receive information. This
could result in world domination so we must be careful!!!
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