Online Marketing versus Traditional Marketing.
The obvious difference between online marketing and traditional marketing is the online aspect, which comes from the internet and its development.
In todays world specifically the marketing world the internet rules it all. The internet is the way that everyone communicates today, and marketers have turned this to their advantage.
First we must look at traditional marketing before the internet. Before the internet Marketers were forced to market on a very limited scale. Marketers worked by word of mouth mostly. This limited marketers in their ability to capture potential customers. For example if a marketer was trying to sell their products to a potential customer they would be forced to try and create a visual image to their audience of what their product can give them. Now if they were to create this image this only lasts for a short amount of time. This inevitably sets marketers and their brands up for short term success not long term success.
Now with the new online marketing the game has changed. Marketing has changed completely. It is everywhere! That being said marketer now are able to create a visual image of what their products can give their consumers that will lasts. Lets take Coke for example their are able to market all over the internet. They have a Facebook, Twitter Personal Website, and several more social media outlets. These social media outlets allow for consumers and potential consumers to be able to see what Coke give them now and in the long run. If that isn't enough Coke has partnered with several different celebrities like Taylor Swift, and Beyonce. This allows Coke to reach a whole new audience.

Blog Assignment #4

"can not argue creativity when it is based off of someone else's stuff. "...why not?

Girl Talk argues that several artist steal from each other. Using the same notes as one song, but rearranging it in a different order. 

The author of the video says that copywriter has become this big argument between people and the label industry on who gets to make money.

Fair use is a part of copy writes law that allows for free use. Where someone can use a work to justify a point of certain use. Invoking free speech to make a comment.

This so called remixing that people do with others products is writing in the 21^st century. This writing is a form of expression.

 Transformative use is a new addition to the fair use law. Transformative use is when a person takes another persons work and transforms it into their own in order to make a new point. In order to do this within U.S. law the person must transform the original work so that it has a different purpose from the original. For example Girl Talk was able to take four different songs and create his own. Girl Talk used these songs and transformed it enough so that someone would recognize the song was by Girl Talk, and not the Jackson 5 or whoever else. What really makes Girl Talk’s songs a transformative work is the fact that he adds in his own samples of music within the mash up of other known songs. This is known as adding value to the original work.